Sekuya Labs – Next-Gen NFT Marketplace Web App
Overview
Sekuya Labs is a next-generation NFT marketplace that redefines how digital assets are discovered, collected, and created. Designed from the ground up, this web-based platform delivers a seamless dual experience: empowering collectors to explore and engage with NFTs, while enabling creators to design, manage, and monetize their own digital collections.
Tasked with crafting the full product experience, I led the UI/UX direction—from initial research to high-fidelity interface design and prototyping. Sekuya Labs blends the innovation of Web3 with the simplicity of modern product design—making complex crypto interactions feel effortless, intuitive, and human-centered.
Role & Responsibilities
UI/UX Designer
Full-cycle ownership of the design process:
- User research & persona development
- Flow mapping & information architecture
- Wireframing & visual interface design
- Interactive prototyping & design handoff
Full-cycle ownership of the design process:
- User research & persona development
- Flow mapping & information architecture
- Wireframing & visual interface design
- Interactive prototyping & design handoff
Timeline
January – March 2025 (8 weeks)
Tools & Technologies Used
Figma, Whimsical, Notion
Design Objectives
The challenge was to build an NFT platform that caters to two distinct user groups—Collectors and Creators—within a single unified experience. The product had to accommodate a range of advanced features while remaining clean, accessible, and developer-friendly.
Key Features Designed
• Collector Experience
• Explore NFTs by creator, category, or popularity
• Purchase and collect NFTs into user-owned wallets
• Transfer NFTs securely to other users or wallets
• Send digital gifts to support creators
• Explore NFTs by creator, category, or popularity
• Purchase and collect NFTs into user-owned wallets
• Transfer NFTs securely to other users or wallets
• Send digital gifts to support creators
• Creator Experience
• Apply to become a verified creator
• Mint new NFTs with complete metadata configuration
• Manage active collections and availability
• Track performance and receive gifts from the community
• Apply to become a verified creator
• Mint new NFTs with complete metadata configuration
• Manage active collections and availability
• Track performance and receive gifts from the community
Design Process
1. Discovery & Research
- Identified key user goals and behavioral patterns
- Mapped user personas for both creators and collectors
2. User Flow & Structure
- Designed clear navigation paths for each user type
- Created scalable component hierarchy for future features
3. Wireframing & UI Design
- Iterative wireframes and layout testing
- High-fidelity designs with consistent visual system
4. Interactive Prototype
- Clickable prototype for stakeholder review and usability testing
- Identified key user goals and behavioral patterns
- Mapped user personas for both creators and collectors
2. User Flow & Structure
- Designed clear navigation paths for each user type
- Created scalable component hierarchy for future features
3. Wireframing & UI Design
- Iterative wireframes and layout testing
- High-fidelity designs with consistent visual system
4. Interactive Prototype
- Clickable prototype for stakeholder review and usability testing
Outcome & Impact
The final design system enabled rapid MVP development with minimal design debt. The platform’s modularity helped streamline engineering handoff, while early usability tests confirmed that key user flows—especially creator onboarding and NFT gifting—were intuitive and engaging. Sekuya Labs positioned itself as a forward-thinking, creator-first platform in the evolving Web3 space.
